One of the prime focus of the foundation has been to work for the safety and upliftment of women, and in turn ensure an round development of the society.

Constant support and awareness initiatives are implemented for this purpose.

Some of the flagship initiatives have been - 'Jug Jug Jiyo beti' (free delivery of 25 baby girls) , support to 'Beti Bachao Beti Padhao' & 'I Respect Women' campaigns of the administration, organizing camps around menstrual hygiene, breast cancer awareness and skill development trainings to enable them to create livelihoods and gain a respectful position in their communities.